The serious part, is that every signage project needs to be approached with the overall
marketing plan in view and, obviously, how much budget there is. Effective signage is not
always measured by the price tag alone.
Most business owners are aware of the value of good and effective signage.
It can be one of the best forms of advertising, dollar for dollar. Still, it does
not mean throwing money randomly into a sign just to make it "BIG".
Some may only think of a sign as "a board with some letters on it". But an
effective sign (signage) should be a well thought out and planned part of our total marketing
package.